But now Amazon is cracking down on pay-for-praise schemes, which can include other forms of consideration for reviews including free extended warranties, discounts or refunds, or gift cards, as the company looks to restore a sense of order to its previously free-wheeling marketplace. Many merchants ignored the new rules by recruiting shoppers on Facebook and reimbursing them via PayPal to elude Amazon’s detection, and the problem persisted.Īlthough review incentives-except those solicited through Amazon’s own Vine review program-violate rules, for years the company was eager to have more Chinese merchants offering an abundant supply of low-priced goods via FBA and didn’t seem to aggressively enforce its policies. But it began discouraging the practice in 2016, realizing freebies compromised the integrity of customer reviews. Amazon once allowed such incentives in exchange for reviews to help introduce products to customers. To get attention on Amazon’s sprawling marketplace, many Chinese sellers offer freebies or even cash to consumers willing to write favorable product reviews. company handle delivery, returns, and exchanges. program called Fulfillment by Amazon (FBA) that allows third-party merchants to store their goods in its warehouses and let the U.S. market for several years have turned to the world’s biggest e-commerce company for help. Obscure Chinese makers of everything from wireless headphones to kitchen mops that wanted to crack the U.S.
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